In today’s world and especially when it comes to the internet, security is paramount. The media continually reports stories of breaches that occur in large organizations that result in the theft of large blocs of credit card numbers. Today’s consumer is extremely wary of providing their information over the internet. If you are a business that has sensitive data that you want to protect, or if e-commerce through your website is a significant source of your revenue, then you need to make sure that your site provides a secure communications link.
Web site visitors know the visual signs that a site is secure:
- https - not http - is part of the address (the “s” on the end of the http indicates a secure connection)
- There is "lock" icon next to the website address that is more than just a picture
- Clicking on the lock reveals the certificate containing the pertient security information
If your business relies on customers providing your website with their sensitive information such as credit card numbers, bank account information, passwords, social security numbers, etc, you will need to prove to them that your site will protect their information from prying eyes. If you use a third party site like PayPal you won’t need a certificate because the transaction between you and your customer is secure. If you don’t use a third party site and you have no other form of verifiable security, a large majority of your customers won’t trust your site and you risk losing revenue because most of your customers won’t give their credit card information to a site they deem unsecured. Certificates also provide security for other scenarios.
Here are 8 reasons your site needs SSL certificate security:
- You are directly accepting credit card information from your customers. Most website visitors will not supply their credit card information to sites that aren’t secure. They know the signs and the procedures that a secure site provides.
- You require other sensitive information from your site visitors. This includes information such as health status, social security numbers, passwords, etc. that customers want to keep private. In this case you must develop a website that offers digital certificate security.
- You want to prove that you aren’t a hacker posing as your business and using a fake website in order to obtain customers’ sensitive information through phishing.
- You need to provide a secure communication link between you and your site visitor
- You need to provide secure data transfers
- You need to encrypt email
- Prove software validity
- Protect software from unauthorized and malicious changes after it is created and published
Though certificate security can be expensive, not having it can severely impact your business by costing you sales, limiting the trust factor between you and your customers, and putting sensitive data at risk of being stolen or viewed by unwanted sources.
Have you recently adopted a digital certificate based security measure for you business? Let us know how it's working out for you in the comment section below.